# From market research to leads in your CRM

> Use LeadFinder to research your market, find lead sources, crawl for companies, enrich emails, remove duplicates and save the results to your CRM with tags.

Source: https://enydea.com/en/documentation/tutorial-market-research-to-leads · Last updated 2026-10-09

## Goal

Find companies that fit your ideal customer and save them to your CRM, tagged so you can reach them later. Plan about 30 minutes. Some steps run in the background and take a minute or more.

> **Note:** The Leadfinder screen stays in English in the Dutch, German and French app.

## What you need

- A description of what you sell and who buys it.
- An account that can open **Leadfinder** in the left menu. Allowances can depend on your plan; see [Pricing](https://enydea.com/en/pricing).

## Steps

![LeadFinder on its Research step](https://enydea.com/seo-assets/screens/leadfinder.webp)

*LeadFinder, Research step.*

1. Open **Settings** -> **Account** and scroll to **Business Profile**. Fill in **Company Description**, **Products**, **Services**, **Target Industries**, **Target Markets / Regions**, **Ideal Customer Profile** and **Keywords**. Click **Save Business Profile**. The [Setup Wizard](https://enydea.com/en/documentation/setup-wizard.md) can fill this in for you.
2. Open **Leadfinder**. Click **1. Set up your search profile**. Set **Industries**, **Country/Region**, **Company Size** and **Preferred Contact Function/Position**. Click **AI Autofill** for empty fields, then **Save**.
3. Click **2. Run Market Research**. In **Configure Market Research**, check **Products**, **Target Markets / Regions** and **Example Customers**, then click **Run Market Research**. Watch the **LeadFinder Tasks** strip. It takes 1-2 minutes.
4. Read **Top Industries**, **Top Countries** and **Campaign Segments**. Click **Add as Tag** on the segments you want to target. Optional: click **Enrich Market Data**.
5. Click **Find Lead Sources →**. When the sources are ready, Step 2 opens.
6. Pick a source with a high score and click **Crawl**. In **Create new lead Search**, tick **Extract Contact Persons** and click **Run Search**. To crawl everything at once, click **Crawl All Sources (n)** instead.
7. When the crawl finishes, Step 3 opens with the new search selected under **Recent Searches**. The companies it found with their own website are already saved as relations, without tags. Use **With Website** and **With Email** to focus on companies you can reach.
8. Click **Enrich Emails** to look for missing addresses. A message tells you how many were found and what the lookup cost. If the cards do not change, click the search under **Recent Searches** again.
9. Skip **Check for Duplicates** here. It would also flag every company the crawl has just saved, and **Add selection to Relations** does not create a company with the same name, website or email twice.
10. In **Tags for saved relations**, check that your segment tags appear. Add one more of your own, for example a campaign name, and press Enter. These tags only reach the relations the next step creates, such as companies without a website.
11. Tick the companies you want, or click **Select All**. Click **Add selection to Relations**. A message reports how many new companies were saved and how many existing companies received contacts.

> **Warning:** Do not use **Find Contacts for Selection** or **Smart Find Contacts** to collect contact persons. They do not reliably save the people they find. See [LeadFinder](https://enydea.com/en/documentation/leadfinder.md).

## Check your work

1. Open **Relations** and search for one of the companies by name. Filtering by **Tags** finds only the relations that **Add selection to Relations** created.
2. Open one. The **Discovered via LeadFinder** chip shows where it came from.
3. Open its **Contact Person** tab to see the contacts that came with it.
4. A company that matched an existing relation is not added again. Its new contacts went to the existing relation; if the address, city or country differed, a subsidiary was added as well.

## Next steps

- Turn the relations into an audience with a dynamic list. The **Discovered by LeadFinder** filter with the address of the directory you crawled also finds the companies without tags: [Mailing lists and segments](https://enydea.com/en/documentation/mailing-lists-and-segments.md).
- Email them: [Tutorial: your first campaign](https://enydea.com/en/documentation/tutorial-first-campaign.md).
- Learn every button: [LeadFinder](https://enydea.com/en/documentation/leadfinder.md).